DIE PLEK
8758 Holloway Drive 
West Hollywood, CA 90069

Die Plek is proud to have moved into the iconic modernist Rudolph M. Schindler Modern Creators building at Holloway Drive in West Hollywood.

The building is a geometric clamshell with a staggering view of Sunset Boulevard. The row of four shop units originally was designed for A. Garland in 1936 and finished in stages between 1937 and 1946.



The Los Angeles Times critic Aaron Betsky described it as follows:

'The sloped and multifaceted gesture is in reality a mezzanine to the main corner store. It originally was a crystalline form filled with glass that glimmered with the afternoon sun and washed the selling floor below with light. Morning sun came in through another set of clerestory windows in the back. (…) a network of stretched diagonals, intersecting lines and sloped forms into planes of white and glass. The unit floats on its steeply sloped site, held up by an L-shaped stucco sill or underline that was a device Schindler often used to transform his flat facades into Cubist compositions. A vertical plane sticking up over the facade on Holloway grounds this geometric flourish and acts as a counterpoint to another set of horizontal lines that become lintels for the rest of the storefronts. The active glass boxes of the units push up and out to display their wares, decomposing the simple stucco forms above them. It makes you feel as if the building is a gift box whose wares are exploding out from the bottom."

We keep being committed to honouring this architectural gem with exhibitions that deserve the diffused natural northern light and open plan space complemented with a high ceiling and a tectonic feeling.